Operating Companies

Date of Investment Acquisition of 40% in December 2005.
Partial divestment In of 14% in June 2011.
Current shareholding of 26%.
Markets of operations Pan Middle East
HQ contact details
Principle activity Axiom is the region's largest and primary authorized retailer and distributor of leading international brands, including Nokia, Sony Ericsson, LG, Samsung, BlackBerry, Motorola, Apple, Thuraya, and Givori. In addition to mobile retail and distribution, Axiom is also a strategic partner of telecom's service provider, du in the UAE, and Mobily in Saudi Arabia.

The company is made up of different business units: Retail, Wholesale, Direct Distribution, Service provider, and Value-added Services.

Axiom employs over 1,500 people and has a presence in the Kingdom of Saudi Arabia, Bahrain, Qatar, Oman, Kuwait, UK, and India.

In addition to its own branded outlets, Axiom owns and operates stores through partner arrangements in the UAE and KSA with major retailers and petrol service stations. In the UAE, Axiom has an exclusive partnership with Spinney's, a leading supermarket retailer. Axiom is also telecom partner to Emarat Service Stations, where accessories are sold at over 89 stations. Axiom's partner arrangements in KSA include leading businesses such as Farm Superstores, Giant Stores, Tamim, Bin Dawood, Danube, Rotana, and Othaim.
Shareholders EIT 26%
Mannai Corporation 35%
Al Bannai 39%